Chief Operating Officer

As the Chief Operations Officer at Connect3x, Krista Steinbach oversees the company’s operations, processes, and programming while designing systems that showcase well-being from the company’s Purpose Partners. Committed to embedding well-being into the cadence of business, Krista propels her team forward, spearheading the concept of micro, offering practical initiatives to companies that desire increased employee engagement and enhanced workplaces.


Krista, a decorated combat veteran who served on tours in both Kosovo and Iraq, now embraces life as an entrepreneur and registered SomaYoga teacher.  Krista is an empathetic leader, influential team member, and great listener. These skills help her establish and evaluate business strategy while aligning strategic goals to operational execution in a meaningful way that benefits the company’s diverse stakeholders. After experiencing her own well-being journey, Krista is passionate about helping people share wellness experiences and practices, so they can bring out the best in themselves. Krista’s draws on her extensive experience to embody Connect3x’s vision of well-being, believing it to be integral to the development of successful workplaces.


Krista holds a Bachelor of Science from the University of Minnesota in Marketing and is working towards a Master of Arts in Holistic Health Studies at the St. Catherine University. In 2017 she was honored in Minneapolis/St. Paul Business Journal’s 40 under 40. In her free time, Krista enjoys being outdoors, lifting heavy weights, practicing yoga, and spending time with her husband and children.